How to Attract Attendees to Your Meeting or Event

Millcroft Inn & Spa set up for an outdoor event in Caledon.

As experienced event coordinators, we know well the struggle (and the anxiety!) of attracting attendees to an event. We also know that it’s not always about the quantity of attendees, but about the quality of the experience your guests will receive. That’s why we’re sharing our top tips for hosting an unforgettable event that your guests will rave about.

Old Town Niagara-on-the-Lake, a desirable meeting location.

Host the Event in a Desirable Location

One of the best ways to attract attendees to your event or meeting is to host it in a location that appeals to most of your guests. The further your guests travel, the less likely they’ll see attending your event as worth their time. Travel time may be balanced by choosing a location they’ll love, with plentiful amenities and activities, but the sweet spot for any event is a blend of high desirability and relative accessibility.

All our hotels are within two hours of Toronto, ensuring that your guests won’t spend more time driving than attending your event. Prince of Wales, Pillar and Post, and Queen’s Landing are in Niagara-on-the-Lake—widely considered one of Ontario’s most beautiful towns! With easy access to dining, shopping, and other amenities, Niagara-on-the-Lake provides the conveniences of the city while allowing your guests to take a break from the concrete jungle.

Millcroft Inn & Spa (located in Caledon) and Inn On The Twenty (located in Jordan village) provide an easy and accessible escape from the city, where your guest can enjoy fresh countryside air and a luxurious retreat without extensive travel time.

The Royal Cambridge event space in the Prince of Wales hotel in Niagara-on-the-Lake.

Choose a Venue with Amenities

Choosing a venue with amenities helps you promote the fun, recreational aspects of your event in addition to the professional opportunities, providing a well-rounded experience for potential guests. 

Selecting a venue with dining and entertainment also means that attendees won’t have to leave to find what they need elsewhere. Our hotels provide ample space for meetings and events with delicious catered meals, relaxing spas and recreational facilities, and group activities like our Wine Trolley Tour. 

Inside of Inn On The Twenty Restaurant in Jordan Village.

Emphasize Team Building Opportunities

Ensure that your event isn’t all work and no play by emphasizing the potential for team building! Fun and interesting group activities allow your attendees to take a break from packed meeting schedules and enjoy getting to know the people they work with.

Sharing a delicious meal is a fantastic way to encourage team building, and thankfully, we have a variety of dining options available for your next event. With award-winning restaurants at each of our hotels, our talented team would be pleased to serve you in our dining rooms or create a custom event menu just for you. With exceptional service and farm-to-table cuisine, our five-star catering services offer a range of meal options designed to wow your guests, from simple coffee breaks to elaborate, multi-course dinners.

Meeting attendees registering for their event in Niagara-on-the-Lake.

Simplify Event Registration

Boost event attendance by bringing your registration process into the digital age. Craft a mobile-friendly website and registration form that allows attendees to easily check in and get important event information. Optimizing your event site for mobile devices also saves you time and frustration by making the registration process smooth and quick.

Vintage Hotels Wine Trolley Signature Tour in Niagara-on-the-Lake.

Plan a Unique Experience 

A unique experience, such as our Wine Trolley Signature Tour, is an excellent way to take your event from ordinary to extraordinary. Unique experiences make your event memorable, helping you to build and solidify relationships with your attendees.

With a variety of local wineries to visit, premium wine tastings, and our knowledgeable tour director as your guide, our Wine Trolley Signature Tour is the perfect way to create lasting memories for your attendees. Enjoy a flight of Ontario VQA wine and delicious bites at Bella Terra Vineyards, The Hare Wine Co., and Chateau des Charmes.

Make Your Next Event a Success with Vintage Hotels

The key to hosting a successful event is hiring event planners that know how to attract attendees and keep them engaged throughout. Let us help you make your next event a resounding success! Contact us today to get in touch with one of our experienced event coordinators.

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